Prior to this year's Super Bowl, Hines Ward would be hard to spot for anyone outside of the Pittsburgh, PA. area. Since then, he's become, among other things, an instant hero in a country he hasn't visited since childhood.
Then there is the impact of sports in the business world. Some companies, inspired by the success of the NFL - the National Football League - have tried to emulate some of the practices seen in the United States most profitable sports league. Take a look.
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